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Table of Contents
Overview
Checkout the complete overview of the book Digital Marketing All-in-One For Dummies PDF:
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
Features of Digital Marketing All-in-One For Dummies PDF
Here’s a quick overview of the essential features of this book:
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
Table of Contents
Below is the full table of contents offered inside Digital Marketing All-in-One For Dummies PDF:
Book 1: Creating Your Digital Marketing Strategy
Chapter 1: Developing Your Overall Digital Strategy
Chapter 2: Grabbing the Attention of Your Customer
Chapter 3: Discovering Your Business Model and Brand
Chapter 4: Deciding which Marketing Campaign to Create
Chapter 5: Crafting Offers That Sell
Chapter 6: Planning B2B Campaign Success
Book 2: Uncovering the Customer Experience
Chapter 1: Interacting with Customer Data
Chapter 2: Uncovering Buyer Personas
Chapter 3: Structuring the Buyer Journey
Chapter 4: Embracing Sales Enablement
Book 3: Dipping into Content Creation
Chapter 1: Creating Your Content Plan
Chapter 2: Reviewing Content Types
Chapter 3: Understanding the Customer’s Intent
Chapter 4: Creating Content That Tells a Story
Chapter 5: Defining Your Content Framework Using Processes and Systems
Chapter 6: Targeting Content for Your B2B Audience
Book 4: Reaching Your Millennial Audience
Chapter 1: Figuring Out Millennials
Chapter 2: Looking at the Influence of Millennials
Chapter 3: Pursuing a Data Strategy
Chapter 4: Finding Millennials on Traditional Media
Chapter 5: Experimenting with the Share Economy
Chapter 6: Developing the Brand Experience
Book 5: Implementing Channel Promotions
Chapter 1: Identifying Paid, Earned, Shared, and Owned Media
Chapter 2: Using Search Marketing
Chapter 3: Making Content Shareable
Chapter 4: Considering Email Marketing
Book 6: Connecting with Influencers
Chapter 1: Communicating with Influencers
Chapter 2: Collaborating to Win
Chapter 3: Engaging Influencers Using the “Three Cs”
Chapter 4: Succeeding with Influencer Marketing
Chapter 5: Getting Creative
Chapter 6: Working with an Agency
Book 7: Facebook Marketing
Chapter 1: Delving into Facebook Marketing
Chapter 2: Creating a Facebook Marketing Plan
Chapter 3: Selling Products and Services Using Facebook Offers
Chapter 4: Uniting Facebook with Other Social Media
Chapter 5: Getting into Instagram
Chapter 6: Promoting Advanced Customer Engagement
Book 8: Deploying Other Social Media
Chapter 1: Leveraging Social Media
Chapter 2: Working with Twitter
Chapter 3: Looking at YouTube
Chapter 4: Reviewing Pinterest
Book 9: Analyzing Data for Success
Chapter 1: Looking Back at Your Business Model
Chapter 2: Reassessing Your Strategy
Chapter 3: Reviewing Ongoing Improvement for B2B Marketing
Chapter 4: Achieving Maximum ROI
Index
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